AI Insights · Timothy · July 2025
Top Personal Finance Apps in El Salvador: Q2 2025 Performance
Explore the performance of the top 5 personal finance apps in El Salvador during Q2 2025, with insights on downloads, revenue, and active users.
In the second quarter of 2025, El Salvador's personal finance app market witnessed notable trends across the top five budgeting and planning applications, as tracked by Sensor Tower.
Saving Money - Budget Expense by ATH Software experienced a fluctuating pattern in downloads, peaking at approximately 2.3K in early June. Active user numbers showed a general upward trend, climbing from about 531 to 2.1K by the end of the quarter.
Save Money: Budget, Expense from Now Developer saw a surge in downloads in late May, reaching approximately 1K. Active users rose steadily, starting at 177 and ending the quarter at 339.
Money Manager Expense & Budget by Realbyte Inc. maintained consistent revenue, peaking at around $51 in early May. Downloads saw a significant spike in mid-June, with active users increasing from 516 to 546 by the end of June.
Money manager & expenses from Cleaner + Antivirus + VPN company showed stable revenue trends, with weekly figures hovering around $11. Downloads remained consistent, while active users fluctuated slightly, ending the quarter at 998.
Lastly, Monefy - Budget & Expenses app by Reflective Technologies saw a notable increase in revenue, peaking at $210 in mid-May. The app's active users grew steadily from 408 to 434 by the close of the quarter.
For more detailed insights and analysis, visit Sensor Tower's platform.
